Nestlé Waters North America Unleashing Sparkling Water Potential of Spring Water Brands
February 2, 2018 : Stamford, CT : BWW
:
As
more
and
more
consumers
seek
healthy
beverage
options,
Nestlé
Waters
North
America
is
preparing
to
drive
significant
growth
in
the
sparkling
water
category.
The
company
is
applying
its
sparkling
expertise
from
premium
brands
Perrier®
and
S.Pellegrino®
and
harnessing
the
brand
loyalty
to
its
Regional
Spring
Water
Brands
to
offer
Americans
a
new
and
updated
line
of
sparkling
spring
waters
with
more
flavors
and
packaging
choices
than
ever
before.
This
February,
the
company
is
introducing
an
entirely
new
sparkling
portfolio
for
its
six
beloved
Regional
Spring
Water
brands
-
Poland
Spring®,
Deer
Park®,
Zephyrhills®,
Ozarka®,
Ice
Mountain®
and
Arrowhead®
-
...Read more...
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Water Proverb: "If we lived in a desert and our lives depended on a water supply that came out of a steel tube, we would inevitably watch that tube and talk about it understandingly. No citizen would need to be lectured about his duty toward its care and spurred to help if it were in danger. Teachers of civics in such a community might develop a sense of public responsibility, not only by describing the remote beginnings of the commonwealth, but also how that tube got built, how long it would last, how vital the intake might be if the rainfall on the forested mountains nearby ever changed in seasonal habit ot amount. It would be a most unimaginative person, or a stupid one, who could not see the vital relation between the mountains, the forests, that tube and himself."
Isaiah Bowman, 'Headwaters Control and Use - Influence of Vegetation on Land-Water Relationships' 1937.
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