Label Me This: How to Stand Out on a Crowded Shelf
February 7, 2017 : Santa Barbara, CA : BWW
:
The
global
bottled
water
market
will
most
likely
double
in
size
in
the
next
few
years,
to
an
estimated
$319
billion,
according
to
a
new
report
from
Allied
Market
Research
(AMR).
That's
a
lot
of
money
and
a
lot
of
water.
With
each
year
seeing
new
mergers
and
acquisitions
in
the
industry,
how
does
a
bottled
water
company,
big
or
small,
continually
stand
out
in
an
ever
increasingly
tight
field?
In
a
word...marketing.
Focus
on
your
image.
Most
bottled
water
labels
depict
mountains
and
glaciers,
which
make
consumers
assume
that
the
water
comes
directly
from
a
mountain
stream.
The
idea
is
...Read more...
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