November 25, 2016 : Santa Barbara, CA : BWW :

SodaStream's "Shame or Glory" video attacks the Bottled Water Industry

A current video campaign by SodaStream, the do-it-yourself soft drink and sparkling water device has triggered the International Bottled Water Association's President, Joseph K. Doss, to issue a cease and desist letter demanding that SodaStream ceases airing the video (it can be seen at: https://youtu.be/S_EuNmQOpbw).

The video features a production assistant on a mission to buy sparkling bottled water from a local supermarket. He is pursued by Hannah Waddingham as Game of Thrones character Septa Unella, who rings the bell of shame and repeatedly shouts "shame" at the assistant. When the assistant ...Read more...

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