The 2016 Election Shocks the Beverage Industry

November 9, 2016 : Santa Barbara, CA : BWW
:
The
2016
Election
Shocks
the
Beverage
Industry
No,
this
isn't
about
President-elect
Donald
Trump's
historic
win
over
Secretary
Hillary
Clinton
in
the
November
8
election.
But
for
the
Beverage
Industry
a
devastating
blow
in
four
cities
occurred
with
the
overwhelming
approval
of
soda
taxes.
San
Francisco,
Oakland,
and
Albany
California
approved
a
measure
that
will
result
with
a
one-cent
per
ounce
tax
on
soft
drinks.
A
similar
tax
of
two-cents
per
ounce
was
passed
with
a
ballot
measure
in
Boulder,
Colorado.
According
to
James
Krieger,
Executive
director
of
Healthy
Food
America,
?
Despite
the
billions
spent
on
marketing
and
more
than
$30
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