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Bottled water sees accelerated growth and consumption
May 24, 2016 : Alexandria, VA : BWW
:
The
International
Bottled
Water
Association
(IBWA),
in
conjunction
with
Beverage
Marketing
Corporation
(BMC),
has
released
2015
bottled
water
statistics,
which
show
that
Americans?
consumption
of
bottled
water
increased
by
7.9
percent
and
bottled
water
sales
are
up
8.9
percent
since
the
previous
year.
BMC
now
indicates
that
bottled
water
is
poised
to
overtake
carbonated
soft
drinks
as
America?s
largest
beverage
category
by
volume
by
2017,
if
not
by
the
end
of
2016.
"Consumer
demand
for
bottled
water
looks
likely
to
remain
strong
in
the
years
ahead.
Increases
in
per
capita
consumption
indicate
enthusiasm
for
a
product
that
consumers
regard
as
a
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