Water Floods Emerging Markets

February 9, 2016 : Bath, England : BWW
:
China,
the
US
and
Mexico
are
the
top
three
consumers
of
bottled
water
globally.
And
whereas
China's
numbers
are
impressive,
so
too
are
American
consumption
and
South
America,
specifically
Brazil.
But
there
is
another
continent
that
is
experiencing
rapid
growth
in
a
place
we
rarely
hear
about.
Africa.
To
begin,
however,
China's
bottled
water
consumption
rose
by
9%
in
2014
to
69
billion
liters,
according
to
a
report
from
drink
consultants
Zenith
International.
The
market's
value
has
increased
91%
since
2010
and
reached
over
$22
billion
in
2014.
The
leading
brands
include
Nongfu
Spring,
Master
Kong
from
Ting
Hsin,
Wahaha,
C'estbon
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