Mon Mar 25 06:04
 
Multi-Million Dollar Campaign Brings the Story of FIJI Water to Life with Four New Commercial Spots

February 16, 2015 : Los Angeles, CA : BWW :

FIJIŽ Water, the number one premium bottled water brand in the United States, announced today its first-ever television advertising campaign for the brand: "Untouched." The $30 million campaign - the largest marketing investment FIJI Water has ever made - highlights how a sip of FIJI Water transports one from the grime of civilization to the untouched tranquility of Fiji.

The four :15 spots will tell the story behind FIJI Water's unique mineral profile and refreshing taste. FIJI Water is bottled at its source on the island of Viti Levu at an ancient aquifer deep within the earth where it remains protected ...Read more...

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Water Proverb:

"Water is sometimes sharp and sometimes strong, sometimes acid and sometimes bitter, sometimes sweet and sometimes thick or thin, sometimes it is seen bringing hurt or pestilence, sometime health-giving, sometimes poisonous. It suffers change into as many natures as are the different places through which it passes. And as the mirror changes with the colour of its subject, so it alters with the nature of the place, becoming noisome, laxative, astringent, sulfurous, salty, incarnadined, mournful, raging, angry, red, yellow, green, black, blue, greasy, fat or slim. Sometimes it starts a conflagration, sometimes it extinguishes one; is warm and is cold, carries away or sets down, hollows out or builds up, tears or establishes, fills or empties, raises itself or burrows down, speeds or is still; is the cause at times of life or death, or increase or privation, nourishes at times and at others does the contrary; at times has a tang, at times is without savor, sometimes submerging the valleys with great floods. In time and with water, everything changes."
Leonardo da Vinci
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