Muddling through Messages: How Bottled Water Makes a Tangible Difference
October 21, 2014 : Santa Barbara, CA : BWW
:
One
of
the
criticisms
of
bottled
water
is
that
the
industry
as
a
whole
is
not
sustainable.
Withdrawals
of
water
from
aquifers,
plastic
bottles
that
are
not
recycled
nor
properly
disposed
of,
transportation
costs
over
large
distances,
carbon
footprints,
etc.
The
bottled
water
industry
has
not
done
a
good
job
of
promoting
the
industry-wide
changes,
which
the
public
needs
to
know
about;
changes
which
show
that
the
industry
is
actually
quite
sustainable.
Whereas
many
small
to
medium
sized
bottled
water
producers
are
just
as
conscientious
as
the
big
players,
the
message
of
sustainability
and
best
business
practices
tends
to
not
be
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