World Cup and Bottled Water

June 25, 2014 : San Paulo, Brazil : BWW
:
Unless
you
live
in
a
cave
you
know
the
World
Cup
is
happening
in
Brazil.
And
with
the
flood
of
visitors
to
the
country,
bottled
water
sales
are
booming
with
plenty
of
highs
and
one
very
strange
low.
According
to
Euromonitor
International
Brazil?s
bottled
water
segment
is
expecting
growth
of
45%
over
the
2012-2017
forecast
period,
in
which
still
bottled
water
will
continue
as
the
largest
category.
Brands
like
Água
Mineral,
Natural
Ouro
Fino,
São
Lourenço,
Petrópolis,
Santa
Bárbara,
and
Indaiá
are
increasingly
making
inroads
as
popular
bottled
waters.
Brazil
already
has
400
bottled
water
brands
from
600
companies
and
is
...Read more...
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Water Proverb: "Water, thou hast no taste, no color, no odor; canst not be defined, art relished while ever mysterious. Not necessary to life, but rather life itself, thou fillest us with a gratification that exceeds the delight of the senses." Antoine de Saint-Exupery, From Wind, Sand and Stars, 1939
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