May 11, 2014 : Beijing, China : BWW :

Being socially conscious in your community or country is a noble thing. Some countries are better at this than others, just like some brands are more socially aware and socially active then others. Coca-Cola saw an opportunity in China. Their bottled water brand Ice Dew has been on the market for a while and is well known (it's currently the number five brand in China), but Coke saw the chance to add a social responsibility angle with a new version of this bottled water.

Designed to fund projects to bring clean drinking water to schoolchildren in rural China, this is the company's ...Read more...

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