American Summits Reach Their Peak
April 18, 2014 : New York, NY : BWW
:
It's
never
easy
getting
into
the
bottled
water
business.
But
for
some,
like
Philippe
Lajaunie,
CEO
of
American
Summits,
it
was
an
"a-ha"
moment
that
propelled
him
into
water.
BottledWaterWeb
connected
with
Lajaunie
to
get
a
look
at
his
experience
in
launching
one
of
America's
premium
bottled
water
brands.
Bottled
water
is
ubiquitous
and
there
needs
to
be
a
specific
impetus
to
plan,
fund,
and
set
up
a
bottled
water
brand.
For
Lajaunie
the
impetus
was
recognizing
that
a
majority
of
glass
bottled
waters
throughout
the
world
were
coming
from
only
a
handful
of
European
brands.
"One
day,
literally,
I
woke
up
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