BioPlastic Bottles: Can Top Companies Actually Affect Innovation?
November 25, 2013 : Santa Barbara, CA : BWW
:
In
the
bottled
water
world,
the
biggest
challenge
of
the
industry
has
long
been
the
bottle.
But
banning
bottles
or
taxing
them
has
never
been
a
viable
long-term
approach
to
dealing
with
the
issue
of
waste
and
recycling.
What
has
been
in
the
works
for
years
is
a
new
bottle
-
an
eco-friendly,
sustainable,
degradable
bottle
in
which
to
hold
bottled
water.
There
has
been
another
step
in
this
direction
with
major
bottled
water
companies
like
Coca-Cola,
Danone,
Nestle,
and
others
joining
in
an
unlikely
partnership
with
the
World
Wildlife
Fund
(WWF)
to
launch
the
Bioplastic
Feedstock
Alliance
(BFA)
which
states
that
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Water Proverb: "If we lived in a desert and our lives depended on a water supply that came out of a steel tube, we would inevitably watch that tube and talk about it understandingly. No citizen would need to be lectured about his duty toward its care and spurred to help if it were in danger. Teachers of civics in such a community might develop a sense of public responsibility, not only by describing the remote beginnings of the commonwealth, but also how that tube got built, how long it would last, how vital the intake might be if the rainfall on the forested mountains nearby ever changed in seasonal habit ot amount. It would be a most unimaginative person, or a stupid one, who could not see the vital relation between the mountains, the forests, that tube and himself."
Isaiah Bowman, 'Headwaters Control and Use - Influence of Vegetation on Land-Water Relationships' 1937.
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