Danone Waters making waves across the globe with flavored waters
November 24, 2013 : Beijing, China : BWW
:
The
Danone
Waters
division
is
developing
flavored
waters
to
help
consumers
cut
back
on
sweetened
beverages
and
choose
healthier
alternatives.
It
offers
a
range
of
products
with
natural
fruit
extracts.
In
2011,
some
25%
of
volumes
sold
and
more
than
50%
of
the
division?s
growth
came
from
flavored
or
vitamin-fortified
waters
called
aquadrinks.
In
China
the
division
benefited
from
a
strong
showing
by
fortified
beverages
under
the
Mizone
brand,
which
is
now
moving
successfully
into
other
Asian
countries.
The
same
was
true
in
Argentina,
where
Villa
del
Sur
Levité
water,
flavored
with
natural
fruit
extracts,
holds
70%
of
this
market
segment
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